Το Γραφείο Μεταφοράς Τεχνογνωσίας (ΓΜΤ), σε συνεργασία με το Μεταπτυχιακό του
ΓΜΤ στην καινοτομία και την επιχειρηματικότητα ΤΙΜΕ-ΜΒΕ, διοργανώνουν
την Τρίτη 3 Οκτωβρίου στις 13:00 το 1ο στην
σειρά διαδικτυακό σεμινάριο του ΓΜΤ για την περίοδο 2023-2024.

Ομιλήτρια είναι η Καθηγήτρια Carolina Castaldi, από το Utrecht
University. 

Ο τίτλος της παρουσιάσεως είναι “The propensity to trademark innovation: implications for measuring innovation
from small and medium-sized enterprises”

Για να συνδεθείτε ακολουθήστε τον κάτωθι σύνδεσμο: 

https://uoc-gr.zoom.us/j/96479541729?pwd=YW1BbklkdGlLNFpyaHRMaXBFZjcwZz09
Meeting ID: 964 7954 1729
Passcode: 123123

Abstract: The
literature suggests that trademarks could help measure a larger share of
innovations than when only utilizing patents, particularly for small and medium
sized enterprises (SMEs). This study therefore seeks to establish how and when
trademarks complement patents as innovation metrics, by examining the
propensity to use trademarks for non-patented new products and services from
SMEs. We collected multiple original samples of new products and services from
SMEs and assessed the extent to which trademarks and/or patents were filed for
those innovations. Our results show that trademarks can improve the measurement
of innovation from SMEs particularly in scale intensive and supplier dominated
industries and in some service industries – areas where patents struggle to
measure innovation. Our results bear implications for monitoring innovation and
evaluation of research and innovation policy. Overall, by combining trademark
and patent data the number of measured innovations by SMEs increases by
approximately 51.8 per cent.